Customer Strategy of Bain & Company

Consumer Behavior Final pop the question node dodging of Bain &038 Company Submitted to Ms. Tahira Hafeez Submitted by Umar Afzal 2102071 Dated August 18th,2011 Customer Strategy &038 Marketing Customers atomic number 18 the source of substantive yield. Bain combines in-depth guest insights with practical expertise in operations and economics to create sustainable, radical growth. What we do Applying an outside-in perspective and achieving growth are fundamental to our approach at Bain. Our customer-centric phone line builds a virtuous cycle we nominate the customer wheel. We at our stage of growth are developing custom solutions and collaborating with all(a) levels of the organization. With our team of global experts, Bain creates depth of begin in the following areas Customer insights and section We understand customer needs and behaviors victimisation our BothBrain approach and develop actionable partition from the resulting insights. We define the target customer o r sweet spotthe area of unambiguous advantage over competitors to inform handicraft decisions and investment allocation. Product and category prudence We break down barriers to innovation and change ongoing customer-led product development so our value proposition is differentiated and meets customer needs. Pricing We resolve the pricing problempricing is almost always the 1 profit lever, yet it remains under-developed in most companiesby building long-run pricing capabilities and capitalizing on in-year-revenue opportunities. Sales and business effectiveness We identify quick, targeted, customized solutions as nearly as strategic and operational improvements to progress underperforming sales sectors. Marketing and brand system We align marketing and brand dodge with overarching business objectives ensure marketing investments are generating highest returns and reinforcing the brand positioning and build a patriotic customer base through and through branding that cultivat es a strong, trusted image. Customer experience We work to develop a series of positive interactions with the customer to take in their advocacy and inform consistent address of experiences to drive top-line growth. Loyalty We nurture promotersloyal customers who are more profitable, and who are lively proponents of our business in good multiplication and bad.