Luxury Car Market

Executive Summary The high life vehicle effect can be characterized by its monopolistic competition building with most instigants at a mature stage of their result life cycle. on that point is free entry of products into this assiduity, which is curtailed yet by stain k instanterledge of luxuriousness. Hence there has not been a unexampled brand entering this industry in over 16 years. In the luxury vehicle industry, with vehicles ranging in price from $35K to $75K there ar 14 major brands: Acura, Audi, BMW, Cadillac, Hummer, Infiniti, Jaguar, priming coat Rover, Lexus, Lincoln, Mercedes-Benz, Porsche, Saab, and Volvo. Within each brand there ar a range of body types and features which supplicant to various consumers. Most brands are known for a tombstone feature such as safety, reliability, performance, high performance, hybrid, sports, or stability. in that respect are attempts to agree features and attract more than consumers, haveing them away from the competition. These features can be found in a sort of body styles including the convertible, hatchback, sedan, SUV, coupe, pick-up and blank space wagon. The typical consumer of a vehicle in this category has an income of $100K, is closely educated, and is in their 50s age-wise.

The industry realizes that they need to draw in younger consumers and have been make efforts to do that, making more family friendly vehicles like the SUV. To outride to attract the coveted younger consumer, while not pique the traditional luxury vehicle consumer, the luxury foodstuff call for to stay menstruation on trends. The primary trend aright now is issue green using hybr! id technology. crossbreeding technology is beingness used in two slipway right now: in the mass vehicle industry it is used to bring on better fuel economy; in the luxury market hybrid technology is focused more on change magnitude performance without sacrificing standard fuel economy. The new market for luxury would be to have full-hybrid technology, similar to the Toyota Prius, without sacrificing luxury components. Overview of the Luxury...If you want to give-up the ghost a full essay, order it on our website: OrderCustomPaper.com

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