Red Bull Situational Analysis - 769 Words

Red Bull is a privately owned company, producing and distributing the Red Bull energy drink to more than 165 countries worldwide. The company was founded by Dietrich Mateschitz in Austria in 1984 and launched Red Bull onto the Austrian market in 1987. Since then more than 35 billion cans of Red Bull have been consumed. Red Bull employs over 8,900 people throughout the world, its corporate headquarters are located in Fuschi am See, Austria. (N/A, 2012). This report focuses specifically on the New Zealand distribution and marketing of this product. Red Bull New Zealand Ltd. is the local unit of the international giant that is Red Bull. In 2010 Kiwi’s bought $30.3 million of Red Bull, this was up 7.5% from the previous year. In the†¦show more content†¦(Underhill, 2011). Red Bull as a product has many strengths, which increase buyer demand. Buyers feel the physical need to buy Red Bull such as when they are feeling sleepy behind the wheel of a car. Socially people feel the need buy Red Bull because of the many extreme sports red bull associates itself with. Red Bull receives a lot of publicity throughout the media, mainly to do with health issues. This causes controversy over the drink, and is considered a weakness. The media often report that Red Bull is unhealthy and damages your body. The media often targets parents, telling them that it is harmful for teenagers and children. This being Red Bulls target market has a very negative impact on the company. Potentially there are some future threats for Red Bull. Generation Y, their target market will before long grow older. This raises some concerning questions. Will generation Y still buy Red Bull when they have out grown Red Bulls target market? Will Red Bull be able to develop marketing strategies that will persuade the upcoming generation? Or will they find something else? Another threat is that Red Bull focuses all their time and energy into the one product, whereas their main competitors (Coca Cola etc.) have many products. At present this strategy is a major part of Red Bull’s success, but if in the future Red Bull’s marketShow MoreRelatedRed Bull Environmental Scan1129 Words   |  5 PagesRed Bull’s popularity and status as the number one energy drink in the market reflects the importance allocated to marketing. The company’s hegemony in the energy drink industry is a reflection of their adherence to a multifaceted strategic management plan that co nsiders the imperativeness of environmental factors. As competition increases, companies strive to differentiate themselves through common shared principles to retain customers. In the case of Red Bull and their annual sales of â€Å"4,204 billionRead MoreMonster Beverage, Stock Symbol Mnst Essay1739 Words   |  7 Pageswhich can be easily fixed. 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Customer Analysis 7 Product Market 7 Product Type 7 Customer Type 7 Read MoreMonster Energy Essay11236 Words   |  45 Pages| Product Analysis: Monster Energy Drink | Bill ClymerWednesday August 14, 2013Written by: Maira Khalid | PART A Situation Analysis Monster Beverage Corporation The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios. 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Brain versus Mind By Logic,A Historically Irresolvable...

Brain versus Mind By Logic,A Historically Irresolvable Debate As computer and neuroscience technology progresses, the perceived role of the human brain grows ever more complex and seemingly more determinant as to what makes a person, a self. Research and development projects in both the fields of neuroscience and artificial intelligence add fire to the Mind versus Brain debate. Are the biochemical mechanics of the brain sufficient explanation for human behavior, or is there a â€Å"mind†, distinct from the brain, which harbors free will? In other words, are human thoughts and conscious actions[1] entirely based on science or on purposive cause, calling for unscientific philosophy and/or religion? Whether there is a teleological†¦show more content†¦At rest, or when not excited, the cell has a central shaft, an axon, whose interior is 70mv (millivolts) negative with respect to its exterior.[5] This polarization is due to a transmembrane ion gradient; the exterior medium of the neuron is ten times richer in sodium ions ( ) than th e interior, and the interior is ten times richer in potassium ions ( ).[6] When the neuron is excited, axon permeability to increases and a wave of voltage passes through the axon like a flame along a firecracker fuse. When the voltage, the electrical signal, reaches the posterior end of the neuron, it triggers the release of chemicals called neurotransmitters across a physical gap, known as a synapse, between the neuron and another â€Å"postsynaptic† neuron.[7] That is how signals pass between neurons in the human brain. As to how signals originate, the cell body is believed to generate an electrical impulse, by means unknown.[8] Also unclear is how individual neurons or ganglia might physically interact to form a thought or a conscious action.[9] The belief that interaction between individual neurons or ganglia can form a thought or conscious action is the purely mechanical explanation for human behavior and brain activity and is both radically reductionistic and deterministic. This belief, better

Management Changing HDL - Free Essay Example

Sample details Pages: 6 Words: 1753 Downloads: 7 Date added: 2017/06/26 Category Statistics Essay Did you like this example? Management Approaches in Changing Environment of HDL. 1.0 Introduction Don’t waste time! Our writers will create an original "Management Changing HDL" essay for you Create order Horizon Delivery Limited (HDL) is a privately owned organization offering a dual customer solution, provision of 24 hours tailored delivery service of bulk goods for consumers and retailers. HDL typically comprises of three managers and their assistants being in charge of companys distribution, customer services and warehouse, five security men and drivers as demand requires. The companys main goal is to provide a clear solution to a costly and time-wasting reality of modern life that of the inability of retailers to deliver bulk goods at a suitable time for working households. It saves time and frustration in delivery. Being a management trainee in HDL, I started out in this organization as an account clerk some few years back till last year when I was promoted to the post of customer service manager. The management skills I have gained here is enough to establish my own company in future to benefit from the experiences the position I am holding will be have given me. The main objective of this paper is to analyze in depth the management of the Horizon Delivery Limited through the use of theoretical models which should be used to evaluate the challenges and the essentials of the managerial position. This will be analyzed through the use of management functions and skills, balancing effectiveness and efficiency, private enterprise and approaches to management, and the changing environment of management. This will contribute to growth and development of the company. 2.0 Analysis A] Method of study Survey B] Participants 2 managers, 1 driver and 1 security man C] Procedure In the evaluation of the managerial functions, thats planning, organizing, and controlling, survey questionnaires were given to each of the four mentioned participants to try and rate the occurrences that HDL management engaged in each managerial function. Then propose an alternative way they felt that will make the operation of the company to be more efficient and effective. Responses to the survey were given by each participant, and this was presented graphically as shown below. D] Result Table 1.1 shows the averages of the scores from the 3 employees (2 managers, 1 driver, and 1 security man) ranked in the scale of 1-10. Table 1.1 Strategies that would be considered primarily use in the workplace Method; a survey Participants; 2 managers driver and a security man. Procedure; the participants were given a brief background of different types of strategies as well as their definitions, and ranked this strategies on a scale of 1-10, 1 being worst and 10 being the best. The participants were then asked to give the best strategy the management should adopt. Result: the table below shows that HDL management should adopt the cost leadership strategy which is highly ranked. Participants Cost leadership Differentiation Cost focus Focus differentiation Manager 1 9 6 7 4 Manager 2 8 7 5 7 Driver 9 7 4 5 Security man 7 5 8 7 TOTALS(averages) 8.0 6.25 6.0 5.75 Table 1.2 the way organization cope with uncertainty. Method; a survey. Participants; 2 managers, 1 driver and 1 security man. Procedure; each of the four participants was asked to rate how organization cope with uncertainty on the scale from 1-10. 1 being worst and 10 the best Result; the table shows the averages of the scores from the participants, which are shown by analyzing different kinds of people. Participants Defenders Prospectus Analyzers Reactors Manager 1 8 7 6 3 Manager 2 8 5 8 5 Driver 9 6 5 4 Security man 7 5 8 3 TOTALS(averages) 8.0 5.75 6.75 3.75 Table 1.3 Percentage of all employed staff of the organization who knows the companys mission, objectives, priorities, and plans. Method; a survey. Participants; 2 managers, 1 driver and 1 security man. Procedure; Each of the four participants was asked to rate how well the employed staff knew the companys mission, objectives, priorities and plans on the scale from 1-10. 1 being knows little and 10 know well. Result; the table shows the averages of the scores from the participants, which are shown at a given percentage. Participants 25% 50% 75% 100% Manager 1 9 8 5 3 Manager 2 8 9 6 5 Driver 8 6 4 4 Security man 9 4 4 3 TOTALS(averages) 8.5 6.75 4.75 3.75 Table 1.4 The way organization apply different types to planning (100% in total) Method; Personal interviews. Participants; 2 managers driver and a security man. Procedure; in each of personal interview, the participants were given a brief background of different types of planning as well as their definitions, and whether they applies now or if they should apply. The participants were then asked to give the best method of planning the management should adopt. (Both types totaling 100%) Participants Types of planning Applies now,% Should apply,% Managers1 Strategic 25 20 Intermediate 35 30 Operational 40 50 Total 100 100 Manager 2 Strategic 21 23 Intermediate 30 35 Operational 49 42 Total 100 100 Driver Strategic 24 30 Intermediate 33 35 Operational 43 35 Total 100 100 Security man Strategic 19 24 Intermediate 30 35 Operational 51 41 Total 100 100 Table 1.5 The way organization apply different approaches to planning. Participants Not enough for org. development Enough for org. development Too much (explain why) Management by Objectives Manager 1 Manager 2 Driver Security man Project management Manager 1 Manager 2 Driver Security man Graphical planning/control tools Manager 1 Manager 2 Driver Security man ABC Priority system Manager 1 Manager 2 Driver Security man Table 1.6 The way current organizational structure helps the company to achieve its goals. Participants Strongly disagree More disagree than agree More agree that disagree Strongly agree The current structure fits well the strategies and goals of organization Manager 1 Manager 2 Driver Security man The current structure fits well the culture of organization Manager 1 Manager 2 Driver Security man The current structure helps achieve goals in the most effective and efficient way Manager 1 Manager 2 Driver Security man The current structure supports cooperation between departments and working groups Manager 1 Manager 2 Driver Security man The current structure helps focus on tasks and avoid unreasonable conflicts Manager 1 Manager 2 Driver Security man Table 1.7 the style between these two ideas that should be considered in terms of decision making in the organization (centralization and decentralization). Method: Personal Interviews Participants: 2 managers, 1 driver and 1 security man. Procedure: In each personal interview, the participants were given a brief background of centralization and decentralization. The participant was then asked to give what term of decision making they felt the management was currently operating. Finally, each participant was asked to say what balance they felt management should be operating at. Results: the table below shows that Horizon Delivery Companys managers should use decentralized system in decision making as compared to centralized one. The desired proportion averages from all four participants, shows participants wanting decentralized systems Participants Centralization Decentralization Manager 1 Manager 2 Driver Security man Table 1.8 Ways in which the following six organizational effectiveness criteria are ranked in the level of importance to the organization. (#1 being the most important, while #6 being the least important) Method: A survey Participants: 2 managers, 1 driver and 1 security man Procedure: All participants were given a brief description of each of the six organizational effectiveness criteria in the level of importance to organization. Each participant was then asked to say which approach they felt best fit current operations. This was ranked on a scale of 1-6, 1 being less important and 6 being the most important. Results: The table below shows the summary of all responses from the participants. Summary: According to the survey, majority of the participants feel that the criteria listed are important to organization effectiveness to management best fits current operations. Least important Most important 1 3 6 Effective in accomplishing its purpose Manager 1 Manager 2 Driver Security man Efficient in the acquisition and use of limited resources Manager 1 Manager 2 Driver Security man A Source of Satisfaction to its owners, employees, customers, and society Manager 1 Manager 2 Driver Security man Adaptive to new opportunities and obstacles Manager 1 Manager 2 Driver Security man Capable of developing the ability of its members and of itself Manager 1 Manager 2 Driver Security man Capable or survival in a world of uncertainties Manager 1 Manager 2 Driver Security man Table 1.9 Ways in which organization pay attention to each of these three types of control. Method: Open discussion Participants: 2 managers, 1 driver and 1 security man. Procedure: All participants were asked to identify types of control in which they felt management could adopt for efficiency in its operation. Summary: The majority of the participants identified that the three methods of control were enough for assuring quality control in this organization. Participants Not enough for assuring quality control in this organization Enough for assuring quality control in this organization Too much, we spend more resources than its necessary for assuring quality control Feed forward control- monitoring inputs, anticipating and preventing problems Manager 1 Manager 2 Driver Security man Concurrent control- monitoring processes, adjusting ongoing activities Manager 1 Manager 2 Driver Security man Feedback control- monitoring products, learning from past mistakes Manager 1 Manager 2 Driver Security man Data Discussion Strengths: 1 Strategy: This is a long term plan of action designed to achieve a particular objective. Strategies are used to make the problem easier to understand and solve. For instance cost leadership strategy emphasizes concern for keeping costs, and therefore prices lower than the competitors, hence productivity improvement will be a high priority for the firm. 2. Uncertainty: The firm should undertake putting into consideration the risk involved. Few adjustments in technology, organization structure, and methods of operation should be adjusted incase of risk. 3. Employed staff: majority of the staff knows the companys mission, goals and objectives and should continue to identify with the companys identities. 4. Planning: This is mainly concerned with organizing a sequence of actions to achieve a specified goal or objective. The firm should focus on its future growth and development; moreover the organizations objectives are routinely achieved. . Technology, the tools and ideas available for extending the natural physical and mental reach of humankind, are updated every couple years in the goal of staying current within the industry. 5. Organization structure: with the changing environment organization has to be prepared to adjust itself. This is appropriate for the managers as they are preoccupied with how to, rather than why not and are risk takers. 6. Decision making: The data shows that the organization have to use decentralized system in decision making. This is preferred since it takes into consideration the views of other people. Managers also have good timing when it comes to making cycle-sensitive decisions in an attempt to stay slightly ahead of the up-and-down movement of the economy while using this system. This is especially true in the initial ordering and subsequent re-ordering of inventory. Technology, the tools and ideas available for extending the natural physical and mental reach of humankind, are updated every couple years in the goal of staying current within the industry.

The Hunger Games By Suzanne Collins - 1081 Words

Is society capable of living in a flawless world, in a true utopia? In Sir Thomas More’s novel, Utopia, a paradisiacal island is depicted containing a faultless society. Since the release of this work in 1516, countless authors have used this idea to create their own perfect worlds. The Hunger Games, by Suzanne Collins, is a prime byproduct of More’s utopia. However, the key difference between both novels is the intended creation of a utopia or dystopia. Collins understood that her text portrayed a true dystopia whereas More believed his world to be a utopia. Throughout each text, there are numerous comparisons between both societies which makes the reader ponder how similar and different the two worlds are. In the novel, The Hunger Games, the setting takes place in the country of Panem; within it lay 12 districts. The protagonist, Katniss Everdeen, along with her mother and sister live in District 12, the poorest of them all. Since the death of her father, Katniss became the family provider, doing anything necessary for their well-being. The author begins the book on ‘reaping’ day in preparation for the annual Hunger Games. The ‘Hunger Games’ consist of a male and female tribute from each district, which are randomly or voluntarily chosen to fight to the death. The government system, known as the Capitol, created this cruel game in order to instill fear and remind the citizens of the country’s authoritative supremacy. There are many themes displayed in The Hunger Games thatShow MoreRelatedThe Hunger Games By Suzanne Collins3246 Words   |  13 PagesStudy Unit The Hunger Games by Suzanne Collins and Steven Galloway’s The Cellist of Sarajevo demonstrates the way in which people are affected by war, and a brutal dictatorship. The authors illustrates the main purpose for writing their novel through the use of imagery, characterization, foreshadowing, flashback, similes, and symbolism. 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There are many themes in the book hunger games such as ‘the inequality between rich and poor’, ‘suffering as environment’ and ‘the importance of appearances’. In 1984 there is also many themes portrayed such as ‘theRead MoreThe Hunger Games By Suzanne Collins2436 Words   |  10 PagesThe Hunger Games is a science fiction and adventure film, based on the novel written by Suzanne Collins, which explores concepts of Marxism and numerous aspects of its principles through the dystopian world of Panem. The Hunger Games follows Marxist theories on bourgeoisie and proletariat class structure as well as capitalist production and the distribution of good. Thelma and Louise, a 1991 film directed by Ridley Scott, is often referred to by critics as â€Å"the ultimate feminist film†. This film

COMM 320 Business Plan - 9055 Words

Business Plan Project WeRoll - Ridesharing made easy! Submitted to: Professor Judy Nagy 14 April, 2015†© COMM 320 BUSINESS PLAN Business Plan Project 1 Concept 4 Management Team Industry and Market Analysis 5 5 Industry Overview 5 Trends 6 Market Gaps 6 Product Lifecycle 7 Key Success Factors 7 Industry Forces 8 Target Market 10 Market Potential 11 Window of Opportunity 13 Marketing Plan 13 Marketing Strategy 13 Market Segment 14 Unique Selling Point 14 Competitive Advantage 15 Marketing Mix 16 Revenue Projection in Brief 17 Operations Plan 18 Human Resources 18 Service Flow 19 Production Capacity and Growth Plan 19 Facilities 19 Supplier Relationships 21†¦show more content†¦His academic background is in Graphic Design at UQAM and a Bachelor’s of Fine Arts at Concordia University. He attained his Master’s of Communication from UQAM in 2013 and has been working in and on startups throughout that whole time. Felix had always been interested in design as well as technology and combined the two by introducing the site WeRoll.net. Industry and Market Analysis Industry Overview The industry that WeRoll falls into is: Internet Service Providers, Web Search Portals, and Data Processing Services, and the NAICS code is 518 (FindTheData, 2015). This industry definition is a very broad one, meaning that industry competition can be very diverse, and indeed it is. The industry covers services and platforms with a vast variety of focal markets. The portion of the †© COMM 320 BUSINESS PLAN 2 industry that WeRoll will be most directly concerned with will be Ride Sharing, in which they work as a Search Portal and Data Processing Service to facilitate the discovery of ride sharing opportunities for individuals as well as processing accumulated data to create valuable insights for corporate or municipal clients of its Pro plans. 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Stout, A Team Production Theory of C01porateRead MoreInformation Technology Project Management Appendix Answers Essay19447 Words   |  78 Pagespeople who work on information technology projects. Leading by example is the most important trait of effective project managers. The job market for information technology project managers continues to remain strong, especially for those with strong business and leadership skills. 6. Briefly describe some key events in the history of project management. What role does the Project Management Institute and other professional societies play in helping the profession Some people say that building the Egyptian

Economic Indicators Essay Example For Students

Economic Indicators Essay Economic IndicatorsFor the individual who watches CNN a great deal, the term Economic Indicators well recognized. However, for the individual who chooses not to make CNN a primary station, the term Economic Indicators can be extremely confusing. Economist often use very unlike terms when referring to the fluctuating economy. Economic Indicators happens to be one of the many terms that they use. So, what exactly are Economic Indicators, and what purpose do they serve? In addition to the previous stated questions, are they really that important? Economic Indicators serve the purpose of spying on the economy, let me further elaborate. Economic Indicators are economic statistics. Examples of economic indicators are unemployment rates, GDP, and even the inflation rate. These so called Economic Indicators inform Economist how well, or how bad the economy is doing. By revealing the present state of the economy, the indicators allow economist to predict how well the economy will do in the future. Economic Indicators are very necessary. The levels of investments are contingent upon what Economic Indicators suggest. For example, if Economic Indicators suggest that the economy is going to do better or worst than the past, individuals may choose to change previous investment plans. As stated previously, economist and investors are dependent upon Economic Indicators. There are three different types of relationships that Economic Indicators have with the economy. These three relationships of Economic Indicators should not be confused with the three types of Economic Indicators. Beginning with the types of Indicators, they can be classified as leading, lagging, or contemporaneous also called coincident. First, leading indicators are those that change ahead of the economy. This means that the leading indicators change before the economy. A good example of a leading indicator, which also will be used later on, is stock market returns. The stock market declines before it is evident in the economy and it increases before the economy is affected by it. The next type of an indicator is lagged. A lagged indicator changes after the economy does. It is referred to as lagged because it changes quarters after the economy. For example, the unemployment rate, one would consider to be a lagged indicator. Unemployment does not improve immediately after the economy improves. It will take two or three quarters so that unemployment reflects the economy. The last type of Economic Indicator is contemporaneous or coincident. A contemporaneous economic indicator is one that moves at the same rate as the economy. When the economy goes down, it is reflected by the indicator. Gross Domestic Product is considered to be a contemporaneous indicator. As the economy improves, GDP improves and as the economy declines the same is true for GDP. Without going into detail, the three relationships that Economic Indicators can have with the economy are Procyclical, Countercyclical, and Acyclic. If need be, they will be discussed later. The first leading economic indicator that will be focused on is Monetary Policy. Monetary Policy is purposed to influence the performance of the economy. This will be done by factors such as inflation, economic output, and employment. By affecting the willingness of people and firms to spend money on goods and services is how Monetary Policy works.

English coursework Inspector calls Essay Example For Students

English coursework Inspector calls Essay The Inspector commands the room , nobody is able to leave the room without him telling them too also nobody is able to leave the house without the inspector telling them too do so e. g. when Eric says, Id better turn in the Inspector replies And I think youd better say here . The Inspector Gooles speech is very blunt and he deliberately tries too getting his point across, and is sometimes harsh in the mean time. The Inspector is obviously not intimidated by Mr. Birling who tries to scare Inspector Goole by telling him he knows people in high places e. g. Colonel Roberts, He also is not disturbed an purely wants to get on with his job and make sure that he gets every each person too admit to playing part in Eva Smiths death, he does this by asking questions so that the confess in their own ways. The family started rumouring about the chances of Inspector Goole not being real because of his style of inspecting. He is very laid back but at the same time in their faces so that the truth comes out. At the end, they still dont know who the inspector Goole is there are any things what the Inspector could have been he could have been an actual person who was just sent there to scare them for what they have done, It could have been something spiritual this was because in his name Goole-Ghoul which suggests he might have been a ghost. The word Inspector means for someone to look into something and this is what the inspector does he digs deep to find information about the suicide. The most like meaning was maybe it was the conscience speaking after the all know they have done something wrong and have guilt killing them inside. I really enjoyed this play I personally learnt a lot, like I should think before I take an action this is because everything has a consequence J. B Priestley succeeded in the message he was trying to send out by writing this play the message is clear. The main story in the play was that everybody should think before they act because in the long term it could really affect somebody.